What’s the most anxiety provoking part of your entrepreneurial business?
Is it tax season? Going live on Facebook? Organizing your finances? Content creation? Or maybe it’s all of the things???
The biggest roadblock I faced in the beginning stages of creating my business was stressing out over how I could possibly create enough content to keep my blog and social media channels afloat.
Raise your hand if you’ve had this same fear…
Raise it high, sister! I think I’ve literally had this conversation with every single woman I’ve worked with… so you’re not alone!
Today, I’m going to dive into the 3 easy and ANXIETY-FREE steps I follow when creating my content calendar.
Here’s to less anxiety and more action in regards to content creation!
Step 1: Define your core content topics.
These are your main buckets, the overarching themes that all of your content can be categorized into. For example, this blog is broken down into Entrepreneur Tips, Personal Growth, & Mental Health Recovery.
The easiest way to define what your core content topics should be, is to look at the content you’ve already created. What do all the pieces have in common? Are there any key lessons or defining reasons behind why you wrote them? (Hint: If there aren’t…. You probably shouldn’t be publishing it. Save it for the late night journal session)
Step 2: Brain dump until your creativity runs dry!
Once your core content topics have been defined - you know your parameters. Use this knowledge to write down any blog topic that enters your mind. Don’t filter yourself, just write. All of your potential million dollar ideas and all the duds will starts to come forward, accept them equally with open arms.
Step 3: Organize & Eliminate
Now that you’ve made a mess of post-it notes in front of you, it’s time to organize those babies! Come back to your core topics and determine which bucket your post-it idea best falls into. If you don’t feel like it fits into any bucket, put it to the side. If by the end of your organization, you find that a majority of your idea post-its are living in the land of misfit toys, you may have to re-think your core content buckets. However, if there are only a few misfits that came up in your brain dump, rip them up and throw them out. Although that misfit may be a good idea, it’s not the idea that will help propel your business forward.
That wasn’t too painful, right?
NOW, you can finally pull out a blank calendar and know what to put in it.
Alternate each day with a new content bucket and then scatter your brain dump of ideas into their corresponding core topic day.
Next week we will be diving into how to use this new content calendar to help prepare you for creating content series, product launches, and more!
Let me know in the comments below what other content calendar tips and tricks you are currently utilizing.