Intention: Why Content Strategy Matters

Content calendars, having a strategy behind what you’re posting, why you’re posting it, and when you’re posting it, are all essential to keeping the “SQUIRREL!” mentality a lot less squirrelly and lot more focused.  Intention in your business is EVERYTHING.  Without intention, we will become lost, overwhelmed, and trapped inside a web of anxiety.

Tons Of Ideas…. CHECK ✅

Content Calendar…. CHECK ✅

Strategy Behind Your Content.... PENDING

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If you missed last week’s blog post about the 3 easy and anxiety-free steps to follow when creating a content calendar, go read that baby first!

It’s going to help set you up for success when implementing part two, which I’m about to dive into.

 

Before I get into the strategy behind your content, I want to give you a little peek behind the curtain in regards to how I was managing SPIES earlier this year. In one word - #CLUSTERFUCK.

Lemme ‘splain!

 

I’m that girl who has 9,000 new notebooks with one word in each because I wanted to dedicate them to their specific topics BUT I get distracted by the latest and greatest idea while the last latest and greatest idea gets the cold shoulder.

 

This makes for a LOT of unfinished ideas (and notebooks), frequently visited dead ends, and anxiety overload.

 

There are so many new ideas buzzing around my brain, scattered around my house on post-its, in cards on Trello, and MIA throughout my Google Drive folders.

 

Literally, as I’m writing this sentence I almost trailed off on a different tangent in another Google Doc. UGH! NOT GOING TO HAPPEN THIS TIME, MARISSA!

 

Call it shiny object syndrome if you will, but I just can’t stay focused long enough on one topic to actually, you know… GET SHIT DONE. AKA, exactly what needs to happen in order to run a successful business!

 

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Soooo, bringing it back to the point of this spiel - Content calendars, having a strategy behind what you’re posting, why you’re posting it, and when you’re posting it, are all essential to keeping the “SQUIRREL!” mentality a lot less squirrelly and a lot more focused.

Intention in your business is EVERYTHING.

 

Without intention, we will become lost, overwhelmed, and trapped inside a web of anxiety.

Enter: Intentional Content Strategy

 

By mapping out your ideas BEFORE you start developing them, you’re able to easily identify which are truly worth your time. This step is crucial in content strategy because it helps to narrow down what you should be focusing on.

 

Once you have a solid list of ideas (around 10-30) start to see how they connect. Are there any topics that revolve around the same thought? Take note of these correlations and play with the idea of a content series, a launch sequence, an email course, etc.

 

You don’t even have to go anywhere to find a real life example! You’re currently knee-deep in a content series! My blog post about creating a content calendar was the precursor to this blog on content strategy. The two ideas play off of each other - they could live alone, but together they have more power and provide a bigger picture into the land of content creation.

 

See how this works?

Here are a few reasons why content series are important:

 

  1. You create backlinks within your blog posts to link to other blog posts that otherwise may not have gotten read by your viewer.
  2. You can keep potential customers (aka your current viewer) on your site longer and keep them engaged.

  3. You develop your authority as a thought leader in your specific niche.

  4. You can lead into a launch for a new product or service you’re offering.

  5. The content series serves as example of your basic FREE knowledge and gets people excited to know what your in-depth PAID knowledge consists of.

  6. When promoting your content on other platforms you are given the opportunity to present the content as a story. It leaves your audience hungry for more. They crave to know what’s next in the series and await for your next email or social media post. AKA your engagement rates will start to soar!

Those are just a few of the benefits that stand out to me right now, but I’m sure there are dozens more!

 

In the comments below I’d love to hear some of your ideas for content series. What will you be working on in the upcoming days?

Marissa Pane

New York