4 years ago I was just a girl with a laptop and a bad wifi connection. I had just threw thousands of dollars towards an education and a degree in Communication Design to find out that graphic design was the farthest thing from my passion.
I had a lot of debt and to avoid more bills, I stole wifi connections from local hotspots around my apartment and at local coffee shops. I didn’t even have my own router, but I was on the internet every damn day. I’d hop onto the old Google machine and start searching for things like “How do you run your own business?” and “What do you need to launch a successful blog” until my wifi connection would drop out.
Then I’d grab a notebook and endlessly brainstorm new ideas based on what I just researched about creating a business I would enjoy working for throughout my life. After a little while, I’d get discouraged, my ego-mind would start to overpower my thoughts telling me I was totally in over my head and there was no possible way that I could run a business.
So, I’d pick up my phone to start looking for ‘more fulfilling’ graphic design jobs on Linkedin or Indeed. I’d scroll past unfulfilling job, after unfulfilling job until there’d be a moment of clarity, a moment when I became stronger than my ego-mind, and understood that none of these jobs were going to satisfy me.
I knew in my gut that I was meant for more.
I was meant to do more than drop logos here, create banners there, and edit powerpoint documents until my eyes bled. I knew it in my gut, and during those moments of clarity, I’d throw my phone down and pick up my notebook to begin brainstorming again.
This cycle of clarity versus listening to my ego-mind continued for months, if not years. If it wasn’t for the day with a really good wifi connection, I probably never would have written and PUBLISHED the first blog post on SPIESFitToFight.com. As soon as that post went live, something inside of me clicked and I finally believed I could do this.
Despite that gut knowing - I was in the midst of fighting internal battles with imposter syndrome, fear, depression and I also found myself faced with financial struggles, huge life altering situations, and no time to spare.
To say growth was slow would be an understatement.
The first webinars I hosted were basically me talking 1:1 to a friend I had in college, who wanted to hear what in the hell I was doing. But nevertheless, I didn’t give up. I created mountains of freebies, courses, products, and blog posts that were total flops.
I thought it was a smart idea to invest in what the big dogs were using so I bought myself ConvertKit, Leadpages, DPD, and a whole slew of other pricey products that heard nothing but crickets from me.
They were 110% unnecessary purchases at the time (being that I didn’t have an audience yet!) and SUCH a waste of time and money. But hey, I learned my lesson and figured out how to do everything on my own without the pricey systems.
Eventually, (I’m talking like a year of trial and error later) I created a brand with a purpose. SPIES was a blog meant to raise mental health awareness and teach individuals with mental illness how to share their experience.
It’s had a few revisions and updates over the years, but for the most part, TWIW is one of the greatest pieces of evergreen content I’ve ever written.
The moral of this story? I Googled my way to an education in social media marketing. I taught myself how to create a website, write code, write content, optimize images and headlines for SEO, host webinars, sell products… You name it! I was determined to know more about everything.
The money I saved from only using free wifi hotspots allowed me to invest my money into much more fulfilling purchases. I enrolled in dozens of digital courses from other successful digital entrepreneurs. My friends and family thought I was crazy for investing in education that had no credit or affiliations attached to it, but I knew that if I wanted what these entrepreneurs had, I had to dedicate myself to learning their ways.
And can I just say how beneficial these digital courses were to my professional life??
Not only was I able to begin creating a successful business of my own, but I was also mastering new skill sets that landed me full time and part-time jobs which helped me to pay the bills while SPIES was growing.
Social media marketing, content marketing, and email marketing were all foreign concepts to me when I began this journey. Now, they are my bread and butter!
Forget formal education, let this be a lesson that if you really want change, if you really want to accomplish something, and you’re determined enough to figure out a way, you will master it.
I landed jobs that I felt I had zero chance of getting because of my lack of experience. My thoughts sounded something like: “You want me to be your social media specialist? But I don’t have a degree in marketing… All I know is what I’ve taught myself.”
But guess what, I always got the job! The reality of it is that on my journey to becoming an entrepreneur, I developed new skill sets that would help me grow in every aspect of my life.
Perception is the only thing that differs from person to person.
My perception was that a life in a cubicle is hell on earth.
Society’s perception was that life in a cubicle is work, it’s a job, it’s life, shut up and do it.
My perception was that online courses would help me learn and grow.
Society’s perception was that those courses have no accreditation therefore they’re not good enough.
My perception was that I was scared, unhappy, and unfulfilled with what I was doing so it was time to find a new direction.
Society’s perception was you paid for college, you have a good paying job, suck it up and you can retire at 65.
My perception is that you need to listen to your gut...
...What’s your perception?
Inside this new mastermind collection of content you're going to:
- Own your message and act on your soul's work
- Eliminate your limiting beliefs about your ability to create success
- Master your online presence
- Discover a work system that prioritizes your mental health
- Get paid for your true worth
- Unleash your potential and change the world
- Passionately help others by shining your inner light
You’re going to not only learn how to run a successful heart-centered business when you enroll in The Decaf Doers Playbook
You're also learning how to...
Why is it important to prioritize
your mental health over your business?
Everything you create in your life (and your business) is an outward projection of your internal state. If you’re misaligned mentally, emotionally, or spiritually; your business decisions, your creativity, your strategy, and your overall perception of life will be negatively impacted.
When you focus on keeping your mental state healthy, you will wake up feeling revitalized, refreshed, and ready to go each morning before you tackle the workday ahead of you!
The Decaf Doers Playbook is for you if you’re ready to work smarter, not harder.
I know you’re ready to have an action plan, time saving systems, and automatic workflows that create BIG results using LESS of your time.
Because let's be honest, who wouldn't want that?!
The Decaf Doers Playbook is the ultimate online course where you will...
...Create an action plan for taking as many mental health days off from your business as you need, guilt-free!
...Develop a social media marketing plan to optimize your presence online
...Find swipe copy for difficult clients and uncomfortable situations
...Design knowledge to create an unforgettable, impactful brand
...Discover holistic tools to enhance your mental health
...Access done-for-you workflow templates
...Choose journal prompts for days
...Edit design templates for all your social media needs
...Copy plug and play formulas for content creation
...And SO much more!
Pssst.. It's me again!
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