How To Be The Voice Of Your People
Word on the street is you want to be known as the voice of your people. You want to be an impact maker, a thought leader, and a well known resource in your niche.
Even if you have a tiny audience right now, know that it’s totally possible for you to become all that and more while also expanding your audience by doing one simple thing… hosting your own webinar!
Why you need to host your first webinar:
If you’re someone who craves to be a voice of the people, a change-maker, or a thought leader then I’m sure you have a TON of valuable knowledge you’re itching to give away. I personally know how frustrating it can be to have gone through piles of research and created mountains of content for an audience that basically consists of your mom and your best friend from college who will support you through anything… Can you relate?
Your problem is that you have ALL the knowledge and NONE of the audience.
By hosting a webinar you will attract new audience members who want to learn what you have to say and you’ll gain respect and trust of your current audience by showcasing your knowledge for free.
If you’re an entrepreneur who struggles with anxiety, right about now is when you start to mentally shut down and say to yourself “No, no, no. I’m fine right here, just doing what I’ve been doing!” as the thought of being live on camera comes into mind.
Don’t shut me out just yet, friend! I have good news! I too am an entrepreneur with anxiety and had those exact same thoughts when first greeted by the idea of hosting a webinar. Then I realized that you can host a slides-only webinar, which means your face will never be on camera. You can just be a voice over some well-designed Powerpoint slides. Isn’t that a relief?!
Now, we’ve fixed one of your pressing anxiety related issues to hosting your own webinar, but what about the fact that you’re freaking out that no one will show up?!? Or worse…. Everyone on the planet shows up?!
Ok, let’s start with the latter. If everyone in the world shows up… tell me what in the hell you’re doing reading this blog post and start writing your own blog about converting that many visitors into viewers! Mmmkay?
Fearing that no one is going to show up, however, is a legitimate fear. The first webinar I hosted back in the day was literally me talking to my friend from college - that’s it. But hey! It gave me practice and I learned how important it is to promote the event before going live.
Having people not show up isn’t a big deal in the big scheme of things because just like anything, practice makes perfect. These low or no show events help you refine your presentation skills, let you get into the rhythm of things before getting a huge audience, and you learn all the tech glitches that can happen.
Oh man, TECHNOLOGY?! Is trying to learn or understand a new technology another anxiety provoking thought standing in your way? What if I told you that you can run a webinar for FREE on your existing website? Does that ease the anxiety a bit? I hope so because that totally gave me some warm fuzzies when I first learned that bit of knowledge.
When I hosted my first few webinars, I used fancy technology that cost a pretty penny, but you know what? I still had horror stories! Fun fact, one of the webinars I hosted after I thought I mastered the technology I was using was a total bust. My webcam didn’t work, I couldn’t go live anywhere and I had 30 people waiting for me on the other end of the screen. So what did I do… I literally picked up my phone, used Periscope to record my face and my computer because I had slides ready to go and verbally directed people to go to my Twitter account so they could catch the awful livestream. Oh my goodness was it an embarrassing nightmare, but you know what? I did it. It happened. I’m alive and it’s a funny story to look back on now.
We’ve covered that there’s no need to fear or be anxious about…
Being live on screen because you can host a slides only webinar where it’s just your voice and a Powerpoint presentation
Having no one show up to your live training because practice makes perfect and these ‘duds’ can help you learn what not to do in addition to working out tech issues
Being a tech newbie or have no idea how to run a webinar because you can host a webinar on your own website with little to no tech knowledge needed
Having no budget to buy webinar technology because you can utilize free tools and host the live training on your existing website
I hope I’ve convinced you how easy and important it is to get yourself out there and host your very first webinar!
To make the process even easier for you, I’ve outlined the exact steps you need to take and I’ve created a template you can download for your slides only template. Click here to download the webinar slide template
Step 1: Pick your topic
Don’t get yourself worked up about hosting a webinar until you even have your topic picked out! There’s no sense in stressing about something that hasn’t even come into fruition yet. Plus, once you nail down what you’ll be talking about (which by the way you have the full control over) then you’ll be able to plan according so you are totally prepared and free of anxiety.
Step 2: Outline your topic bullet points
Once your topic is nailed down, start outlining the steps that you would take to obtain the result your webinar is about.
Step 3: Download this webinar slide template
Not a designer? Not sure how a webinar presentation should even look like? Don’t worry, I made you a free downloadable Google Slide webinar template. All you have to do is make a copy of the presentation into your own Google Drive or download it as a Powerpoint presentation to start inputting your own content into the pre-existing slides.
Step 4: Design the slides!
Time to take all that information you’ve outlined and make it look pretty and professional, ready for your audience to easily digest.
Step 5: Create all the essential webpages for your webinar
You’re going to need to build a webinar registration page, a thank you page, the live webinar page, and of course, you’re going to need to use your email service provider to create an email opt-in form for potential attendees to subscribe to. This is the only ‘tech’ part you’ll need to do if you want to know who is going to attend the webinar and if you want to add email subscribers to your list. If setting up an opt-in freaks you out, leave this part out for now and then you don’t need to create a registration page or a thank you page either.
Step 6: Outline your email sequences
If you’re creating an email opt-in, make sure you keep your new email subscribers engaged leading up the webinar and remind them the day before and the day of about the time and place your webinar will take place.
Step 7: Go live!
You got this boo! You’re so ready to host your first webinar and then your second, third, fourth, etc. Make sure you record these events so you can watch your presentation and perfect it even further.
Bonus idea: If you record your webinar and it’s absolutely perfect, you can always package it up and turn it into a passive income product! But that’s a topic we can cover on another day. ;)
You’re more than ready to become the voice of your people. Follow the above steps and start sharing your knowledge with the digital world.
If you have any questions or if you’d like to share your success, please comment below! I can’t wait to hear from you.